How to Switch Broadband and Save Money: A Step-by-Step UK Guide

Broadband is one of those essential household services that many people overpay for — often without realising. Yet switching providers can lead to substantial savings, faster speeds, and even added perks. Despite this, millions of UK households stay with the same broadband provider long after their initial contract ends, needlessly spending more than they should.

This guide will walk you through how to switch broadband providers in the UK, save money in the process, and avoid common pitfalls. Whether you’re out of contract, moving home, or just fed up with slow speeds, here’s how to take control of your broadband and your bills.

Why Switch Broadband Providers?

If you’ve been with the same provider for over 18 months, chances are you're overpaying. Most broadband contracts come with introductory pricing that expires after the minimum term — often leading to monthly bills jumping by £10–£20 or more.

Key Reasons to Switch:

• Lower costs: New customer deals are often far cheaper than what existing customers pay.

• Faster speeds: New providers may offer fibre or full-fibre in your area.

• Better customer service: Switching can improve your experience if you've had ongoing issues.

• Free extras: Some deals include gift cards, shopping vouchers or tech rewards.

Unique Insight: Many providers reserve their best deals for comparison sites rather than their own websites. Always compare multiple platforms before signing up.

Step 1: Check Your Current Broadband Contract

Before switching, find out:

• Whether you’re in or out of contract

• The notice period (typically 14–30 days)

• Any exit fees for leaving early

You can find this information on your bill, online account, or by calling your provider directly.

If you're out of contract, you can usually leave without penalty. If not, weigh up whether the potential savings justify paying an early termination fee.

Step 2: Compare Broadband Deals in Your Area

Use a postcode checker to see what’s available where you live. Speeds and prices vary based on local infrastructure (e.g. full fibre may be available in one street but not another).

What to Compare:

• Monthly cost

• Contract length (12, 18, or 24 months)

• Upfront fees (activation/delivery)

• Download/upload speeds

• Data limits (though most UK deals are now unlimited)

• Customer service ratings

Trusted UK comparison sites include:

• MoneySuperMarket Broadband

• Uswitch Broadband

• Ofcom’s Broadband Checker

Read our guide on: Do You Still Need a Landline for Broadband in the UK

Step 3: Look Out for Hidden Costs

Don’t just focus on the monthly price. Check for:

• Set-up or activation fees

• Line rental (usually included, but not always)

• Equipment charges (e.g. router delivery or non-return penalties)

• Mid-contract price rises – these are common, especially with inflation-linked increases

Tip: Look for deals that offer fixed pricing for the duration of the contract.

Step 4: Time Your Switch to Avoid Downtime

Switching broadband is usually seamless, but planning helps avoid being left without internet. Once you sign up for a new deal:

• You’ll get a go-live date for the new service

• Your new provider may handle the cancellation (if both use Openreach)

• If switching between different networks (e.g. Openreach to Virgin Media), you must cancel your old provider manually

There’s no need to wait for your current deal to end if you're out of contract — just ensure your new service starts after your required notice period.

Step 5: Claim Any Freebies or Cashback

Some deals come with perks such as:

• Shopping vouchers (e.g. Amazon, Tesco, or prepaid Mastercards)

• Bill credit or cashback

• Free set-up or equipment upgrades

Keep records of any bonus offers and note how to claim them — you may need to redeem them via email or a partner site after your broadband is live.

Read our guide on: How Cashback Sites Work in the UK

Step 6: Test and Optimise Your New Connection

Once you're connected:

• Test speeds using a tool like Broadband Speed Checker

• Place your router in a central location for better coverage

• Update devices to ensure they’re using the latest Wi-Fi protocols

• Contact your provider if speeds are consistently below the advertised range

If you're not getting what was promised, you may be protected under Ofcom’s Broadband Speeds Code of Practice.

Who Can Switch Broadband and When?

Most people can switch broadband when:

• They're out of contract

• Their minimum term is nearly up

• They're moving home

• Their current provider increases prices mid-contract (in which case, you may be able to leave penalty-free)

If you're in a bundle (e.g. broadband and TV), make sure you understand how switching one service affects the rest.

Extra Ways to Save on Broadband

Even if you don’t want to switch, there are still ways to cut costs.

Ask for a Retention Deal:

Call your current provider and say you're thinking of leaving. Ask:

• Are there any new customer offers I can be moved to?

• What’s the best deal you can give me today?

• Can you match this competitor offer?

Important: Always be polite but firm. Having comparison prices on hand will strengthen your case.

Consider Social Tariffs for Low-Income Households

If you receive certain benefits (e.g. Universal Credit, Pension Credit, Income Support), you may be eligible for a social broadband tariff — often under £20/month.

Providers offering social tariffs include:

• BT Home Essentials

• Virgin Media Essential Broadband

• Sky Basics

Learn more at Ofcom’s Social Tariff Guide

Read our guide on: How to Budget on a Low Income in the UK

FAQs: Switching Broadband in the UK

How often should I switch broadband?

You should review your broadband every 12–18 months. Most savings come when your initial contract ends and prices increase.

Will I lose service during the switch?

Not usually. Most switches between Openreach providers are seamless. If switching to a different network (e.g. Virgin Media), you may have a short gap if not timed carefully.

Is switching broadband free?

Yes, if you're out of contract. If you're still within the minimum term, check for early exit fees.

Can I keep my landline number when switching?

Yes — in most cases, you can port your landline number, especially between Openreach providers. Always confirm this during sign-up.

Can I switch if I’m renting?

Yes. Just check with your landlord if you need to install a new line or make changes to the property. Mobile broadband might be a good alternative in shared housing.

What happens to my email address if I switch?

Some providers (like BT and Plusnet) may close or charge for continued use of your email address. Back up any important emails and consider moving to a free provider like Gmail or Outlook.

Final Thoughts

Switching broadband might seem like a hassle, but it’s one of the easiest ways to reduce monthly bills without sacrificing service. In many cases, households can save over £100 a year — or get faster, more reliable speeds for the same price. With the right timing, research, and negotiation, you can avoid overpaying and ensure you're getting the best value possible.

Make it a habit to review your broadband deal every 12 to 18 months. Whether you switch providers or renegotiate with your existing one, staying on top of your contract terms is key to keeping your household bills under control.

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